OpenAI Expands ChatGPT Advertising Pilot to Five New Global Markets
ChatGPT will show ads to Free users in five new countries starting next week.
Deep Dive
OpenAI plans to expand its ChatGPT advertising pilot to the United Kingdom, Mexico, Brazil, Japan, and South Korea in the coming weeks. The pilot will target logged-in adult users on the Free and Go tiers, with paid tiers remaining ad-free.
Key Points
- Pilot expands to UK, Mexico, Brazil, Japan, and South Korea in the coming weeks.
- Ads appear only for logged-in adult users on Free and Go tiers; paid tiers remain unaffected.
- OpenAI has not shared specific ad formats or revenue targets for the initial tests.
Why It Matters
OpenAI tests a new revenue stream that could reshape free AI access and user privacy dynamics.