Meta's AI Could Be Your Personal Helper — Or Just Office Software
The AI assistant headed for your phone might end up working for your boss instead.
Deep Dive
Meta has the chance to own the consumer agentic space; going for enterprise is a big mistake. Subscribe to Stratechery Plus for full access—$15/month or $150/year.
Key Points
- "Agents" means AI that takes actions for you — booking, buying, replying — not just chatting.
- Meta already owns WhatsApp, Instagram and Messenger, giving it a shortcut to billions of users.
- The analyst says chasing corporate customers puts Meta head-to-head with Microsoft and Google, where it starts behind.
Why It Matters
The AI helpers coming to your phone may end up built for workplaces — slower, pricier and less useful to you.