NVIDIA GB300 Grace Blackwell Ultra workstation pricing revealed starting at $170,000

NVIDIA's next-generation workstation, the DGX Station with the GB300 Grace Blackwell Ultra, has appeared on UK retailer Scan with a jaw-dropping price tag of £129,999 (roughly $170,000). The system pairs a 72-core Arm Neoverse V2 Grace CPU with a Blackwell B300 GPU featuring 576 Tensor Cores, 1TB of HBM3e memory, and 4TB of NVMe storage. It's designed to bring data-center-level AI performance directly to a desk, enabling researchers to train 175B+ parameter models without cloud dependency.

This marks a major shift in pricing strategy — the previous DGX Station A100 cost around $49,000. The massive price jump reflects the sheer compute density (up to 10 petaFLOPS FP8) and the integration of NVIDIA's latest interconnect technology (NVLink-C2C). For enterprises and labs that require absolute privacy and low latency, this could replace multiple cloud instances. However, the cost puts it out of reach for most small teams, cementing the GB300 Ultra as a tool for well-funded AI research facilities.