Enterprise & Industry

WhatsApp's new usernames let you text without sharing phone numbers

Starting this week, users can reserve unique usernames for private messaging without number swapping.

Deep Dive

WhatsApp, one of the world's most popular messaging apps, is introducing a username feature that removes the need to exchange phone numbers before starting a conversation. Starting this week, users can reserve a unique username, which will become active later this year when Meta officially launches the feature. To text someone for the first time, you must know their exact username—your phone number will remain hidden if you have enabled your username. This move is part of Meta's broader push to enhance privacy on the platform, allowing users to join large group chats without revealing their personal numbers.

Meta also announced an optional 'username key' that lets users control who can contact them via their assigned name. Content creators and small businesses can claim their existing Instagram or Facebook username on WhatsApp, ensuring a consistent online presence across Meta's ecosystem. The update addresses long-standing privacy concerns, especially in regions where sharing phone numbers is a barrier to joining public or community groups. With over 2 billion users globally, WhatsApp's shift to usernames could set a new standard for private, contactless communication.

Key Points
  • Users can reserve a unique WhatsApp username starting this week, with the feature launching later this year.
  • First-time messaging requires the exact username; phone numbers are hidden if the username is enabled.
  • An optional username key adds extra privacy controls, and content creators can reuse Instagram/Facebook usernames.

Why It Matters

Eliminates phone number sharing for messaging, boosting privacy in group chats and for business communications.

📬 Get the top 10 AI stories daily