Enterprise & Industry

My favorite color e-reader is $80 off ahead of Amazon's Big Spring Sale

ZDNET's top-rated color e-reader drops to $170 with 32% off during Amazon's limited-time sale.

Deep Dive

Amazon's Kindle Colorsoft, a standout in the color e-reader market since its 2024 debut, is now available at a significant discount. Ahead of Amazon's official Big Spring Sale, the device has been reduced by $80, bringing its price down to $170—a 32% savings. According to ZDNET's senior editor Allison Murray, who has tested the unit extensively, this model "still outperforms every other color e-reader" she's tried, thanks to a noticeable performance upgrade that eliminates lag and allows for zippy navigation through the Kindle library.

The Colorsoft's key differentiator is its high-quality color E Ink display, which renders images and text vividly without the pixelation common in other color e-readers. This makes it particularly well-suited for reading comics, magazines, and illustrated books. A unique software feature allows users to highlight passages in different colors and categorize them (e.g., quotes in yellow, facts in blue), enabling new methods for organizing and engaging with text. The sale is part of Amazon's limited-time Big Spring Sale event running from March 25 to March 31, after which the price is expected to return to $250.

Key Points
  • Price cut to $170: The Kindle Colorsoft is discounted by $80 (32% off) from its regular $250 price for Amazon's Big Spring Sale.
  • Superior color display: Features a non-pixelated color E Ink screen that performs well in direct sunlight, ideal for comics and magazines.
  • Enhanced reading features: Includes a multi-color highlighting system to organize notes and a performance upgrade for faster page turns and navigation.

Why It Matters

This rare discount on a top-tier color e-reader makes advanced digital reading tools more accessible for professionals and avid readers.