Meta's Threads AI account can't be blocked, users rage

Meta announced a test on Threads that lets users tag a Meta AI account (powered by its Muse Spark model) to get answers or context in conversations — a direct competitor to xAI's Grok on X. However, users immediately noticed the Meta AI profile's three-dot menu lacks a block option, unlike every other account. When some tried, they hit errors or found the button missing entirely. Meta confirmed the test in five countries (Argentina, Malaysia, Mexico, Saudi Arabia, Singapore) but hasn't explained why blocking is disabled.

Meta spokesperson Christine Pai said users can “mute or hide Meta AI replies” or mark them as “Not interested” to reduce visibility in feeds. This hasn't placated the community. Over one million posts reportedly trended the topic “Users cannot block Meta AI,” though the trend later disappeared. Threads boss Connor Hayes faced angry replies. The incident highlights growing friction between social platforms' AI rollouts and user control — especially when forced interaction feels unavoidable.