Meta launches Instagram, Facebook, WhatsApp Plus subscriptions from $2.99/mo
Meta's $3.99 plans unlock profile customization, story insights, and more.
Meta announced the global launch of its consumer subscription plans for Instagram, Facebook, and WhatsApp, each priced at $3.99 or $2.99 per month. Instagram Plus and Facebook Plus focus on social expression and analytics, including story rewatch counts, unlimited audience lists, story spotlighting, and custom fonts. WhatsApp Plus offers app themes, custom ringtones, additional pinned chats, and premium stickers. These plans do not replace Meta Verified (the verification service) but aim to extract more revenue from power users and diversify beyond ads.
Alongside the consumer plans, Meta is testing new subscription tiers under the 'Meta One' brand. Meta One Plus ($7.99/mo) and Meta One Premium ($19.99/mo) target AI users with deeper reasoning (more compute for complex tasks) and enhanced video/image generation across Meta apps. Creator and business plans will start at $14.99/mo and roll out in select markets (Saudi Arabia, Morocco, Thailand, Bangladesh) this week. AI plan testing begins next month in Singapore, Guatemala, and Bolivia. Meta plans to expand benefits to AI glasses users in the coming weeks.
- Instagram Plus and Facebook Plus cost $3.99/mo; WhatsApp Plus costs $2.99/mo, each with app-specific features like story analytics, custom themes, and super reactions.
- Meta is testing AI subscriptions: Meta One Plus ($7.99/mo) and Meta One Premium ($19.99/mo) with more compute for reasoning and media generation.
- Creators and businesses can expect Meta One Essential at $14.99/mo, initially tested in Saudi Arabia, Morocco, Thailand, and Bangladesh.
Why It Matters
Meta diversifies revenue beyond advertising by monetizing power users and AI features across its billion-plus user base.