Media & Culture

Meta gets ready to launch two new Ray-Ban AI glasses

FCC filings reveal two new models with Wi-Fi 6 UNII-4 band and significant model number jump from RW4000 to RW7000 series.

Deep Dive

Meta and its hardware partner EssilorLuxottica are gearing up to launch the next generation of Ray-Ban AI glasses, with FCC filings revealing two new models: the 'Ray-Ban Meta Scriber' (model RW7001) and 'Ray-Ban Meta Blazer' (model RW7002). The Blazer will come in regular and large sizes, and both models include a charging case. The most significant indicator of a hardware overhaul is the model number jump from the current RW4000 series to RW7000, suggesting potential upgrades like a newer chipset. The filings also confirm the inclusion of Wi-Fi 6 UNII-4 band, which would provide more reliable high-speed data transfer—a crucial feature for real-time AI processing and video livestreaming from the glasses.

This launch follows massive commercial success for the product line, with over seven million pairs sold in 2025 alone, a more than tripling of sales from the previous two years combined. Meta is betting big on wearables, with CEO Mark Zuckerberg calling the glasses "some of the fastest growing consumer electronics in history" and stating that Reality Labs is directing most investment toward glasses and wearables. This shift has come alongside significant reductions in VR investments, including layoffs and studio closures. The company aims to ramp manufacturing capacity to 20-30 million units annually by the end of 2026, signaling strong confidence in the category's continued growth.

Key Points
  • Two new models identified: 'Ray-Ban Meta Scriber' (RW7001) and 'Ray-Ban Meta Blazer' (RW7002) with regular/large sizes
  • Major hardware upgrade suggested by model number jump from RW4000 to RW7000 series, potentially including new chipset
  • Includes Wi-Fi 6 UNII-4 band for reliable high-speed data transfer, enhancing livestreaming and AI video features

Why It Matters

Represents Meta's strategic pivot from VR to AI-powered wearables as its primary consumer hardware focus, backed by massive sales growth.