Meta AI app climbs to No. 5 on the App Store after Muse Spark launch
Meta AI app jumps 52 spots to #5 on App Store after launching new Muse Spark model, seeing 87% daily download growth.
Meta's AI app has rocketed to the #5 spot on the U.S. App Store, a dramatic climb from #57 just a day prior, following the launch of its new Muse Spark AI model. According to data from Appfigures and Sensor Tower, the launch on April 8, 2026, triggered an 87% day-over-day increase in U.S. iOS downloads (approximately 46,000) and a staggering 450%+ surge in daily U.S. web visitors. This marks the first major model release under Alexandr Wang, the head of Meta's Superintelligence Labs recruited from Scale AI, signaling a renewed and costly push to compete with leaders like OpenAI and Anthropic.
Muse Spark represents a significant upgrade over Meta's previous Llama 4 models. It is a multimodal system that accepts voice, text, and image inputs, designed to excel at complex reasoning in science and math, assist with health inquiries, and enable visual coding for creating websites and games. A key feature is its ability to launch multiple subagents to handle user queries. The updated Meta AI app and website also feature a new interface with task-specific modes. While still trailing ChatGPT, Claude, and Gemini in the rankings, the app has seen 138% download growth over the past five months, with total global installs now at 60.5 million. The model will soon roll out to WhatsApp, Instagram, Facebook, Messenger, and Meta's AI glasses.
- Meta AI app surged from #57 to #5 on U.S. App Store after Muse Spark launch, with U.S. iOS downloads up 87% day-over-day.
- Muse Spark is Meta's first model under Alexandr Wang, a multimodal upgrade over Llama 4 capable of visual coding and multi-agent tasks.
- Global installs for the Meta AI app now total 60.5 million, with 138% download growth in the last five months and India as the top market.
Why It Matters
Meta's massive investment and new leadership are finally gaining serious user traction, intensifying the consumer AI race against OpenAI and Google.