AI Could Soon Set Prices and Ads Just for You
Your online shopping could get personal—and not always in a good way.
Deep Dive
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Key Points
- AI could soon set personalized prices and ads for each shopper, based on your behavior.
- This might lead to better deals for some, but higher prices for others.
- It raises concerns about fairness and how companies use your personal data.
Why It Matters
Your online shopping could get more personal—and potentially more expensive or manipulative.