Jockey Club serves as Official Community Partner of “M” Mark golf tournament for the first time
The Club served as the Official Community Partner for the major 'M' Mark golf tournament for the first time.
The Hong Kong Jockey Club marked a new chapter in its community sports engagement by serving as the Official Community Partner for the prestigious LIV Golf Hong Kong tournament for the first time. This 'M' Mark event, held at the Hong Kong Golf Club in Fanling, attracted tens of thousands of spectators. The partnership's centerpiece was the launch of the Jockey Club Community Golf Programme, designed to enhance local participation and awareness of golf through school-based events, experiential courses, and inter-school competitions. A key component was providing complimentary tickets to underprivileged communities, ensuring broader access to the elite sporting event.
Beyond the tournament, the Club facilitated community engagement by arranging for elite international golfers to visit a local primary school and having golf professionals mentor young players of differing abilities. These efforts aimed to inspire interest and promote inclusion in the sport. The Club's broader strategy involves supporting major sporting events to boost Hong Kong's global profile; in the 2024/25 period alone, its Charities Trust supported eight 'M' Mark events, including the Hong Kong Sevens and Volleyball Nations League, reaching over 81,000 beneficiaries. This community-focused model, funded by the Club's integrated business operations, aligns with government goals to cement Hong Kong's reputation as a premier destination for world-class sports and cultural events.
- Served as first-time Official Community Partner for the LIV Golf Hong Kong 'M' Mark event, attracting tens of thousands of spectators.
- Launched the Jockey Club Community Golf Programme, offering school events and free tickets to underprivileged communities to promote inclusion.
- Part of a broader initiative supporting eight 'M' Mark events in 2024/25, reaching over 81,000 beneficiaries to strengthen Hong Kong's global events status.
Why It Matters
Demonstrates a strategic, community-funded model for using major sports events to drive social inclusion and enhance a city's global brand.