ElevenLabs' New Brand Kit Keeps Your AI Content On-Brand

ElevenLabs has introduced Brand Kit, a new feature in its ElevenCreative platform that solves a common headache for anyone using AI to make marketing materials. Normally, when you ask an AI to generate an image or video for your brand, you have to describe your colors, fonts, and style every single time. That's tedious and leads to inconsistent results, especially when multiple people are creating content. Brand Kit fixes this by letting you store all your brand assets—colors, fonts, logos, reference images, and rules—in one place. Then, when you write a prompt, you simply type @ to tag your kit, and the AI automatically applies your brand guidelines to the output.

This is a big deal for small businesses, marketing teams, and agencies. It means you can generate on-brand social media posts, ads, or product images in seconds without worrying about whether the colors are right or the logo is used correctly. It also ensures that everyone on your team, or multiple clients' brands, stays consistent. You can create separate kits for each brand and switch between them easily. The tool is available now in ElevenCreative, and ElevenLabs says they're working on adding brand voice and sound soon.

The catch is that Brand Kit currently only handles visual identity—things like colors, fonts, and logos. It doesn't yet manage your brand's tone of voice or audio style, though that's coming. Also, you need to be an ElevenCreative user to take advantage of it. But for many, the time savings and consistency boost will be worth it.