I've tested every Razr and Galaxy Flip: 3 reasons Motorola crushes Samsung at foldables
Motorola's $399 Razr undercuts Samsung's $899 Galaxy Z Flip FE, driving half of US foldable sales.
Motorola has captured a staggering 50% of the US foldable phone market, as reported by IDC, by strategically outmaneuvering rivals Samsung and Google. The cornerstone of this success is aggressive pricing: the 2024 Moto Razr starts at just $399, less than half the cost of Samsung's cheapest Galaxy Z Flip FE at $899. This price accessibility has democratized foldable technology, allowing Motorola to dominate the budget-conscious segment of the market.
Beyond cost, Motorola's software approach gives it a critical edge. Unlike Samsung's historically curated list of cover screen apps, Motorola allows users to run any Android app on the Razr's external display, offering greater flexibility. The company also develops dedicated panels and widgets for the cover screen and has partnered with GameSnacks to include mini-games. Finally, Motorola leans heavily into fashion and partnerships, releasing Razr models in vibrant colors and securing high-profile collaborations like the FIFA World Cup edition, which broadens its appeal beyond pure tech specs.
- Motorola holds 50% of the US foldable market, per IDC research, challenging Samsung's dominance.
- The Moto Razr (2024) starts at $399, undercutting Samsung's Galaxy Z Flip FE by over $500.
- Software flexibility allows any app on the cover screen, unlike Samsung's more restricted approach.
Why It Matters
Motorola's strategy proves foldables can be mainstream, forcing competitors to compete on price and user experience.