I matched the upgraded Meta AI against ChatGPT, and you can really tell which AI has social media roots

Meta has launched an upgraded version of its Meta AI chatbot, powered by the new Muse Spark model. Unlike OpenAI's ChatGPT, which maintains a neutral, balanced tone, Meta AI demonstrates clear social media origins by offering opinionated recommendations and leveraging local social data. In comparative testing, when asked about local summer activities, Meta AI provided specific events like sunset kayaking meetups at a state park and a cold brew tasting workshop, while ChatGPT offered general categories and linked to a tourism page.

This social layer extends to fashion advice, where Meta AI generated an image of the user in a "crisp white double-breasted suit" and explained the "Tenniscore" and "old money summer" trends circulating on social platforms. When asked to choose between working from home or a café, Meta AI's multi-agent approach analyzed productivity research and local weather to decisively recommend a café, skipping traditional pros/cons lists. The Muse Spark model enables this assertive, locally-informed personality, contrasting sharply with ChatGPT's tendency toward equivocation and user-directed decision-making.