OnePlus exits North America and Europe: What existing users should do now

OnePlus has officially ceased operations across North America and Europe, marking the end of its smartphone sales in these regions. The company first announced the decision on July 16 via its Community blog, citing a 'proactive global strategy adjustment.' The Community app and website will go offline on August 16 at 11:59 p.m. EST. The OnePlus 15, released just before the shutdown, was the final smartphone to launch in these markets, and it has since sold out along with nearly every other product. As of now, only a handful of accessories remain available on the official site, including earbuds, cases, and the OnePlus Pad Go2 Stylo pen.

Existing OnePlus owners need not worry about immediate obsolescence: the company has confirmed that existing phones will continue to receive updates, patches, and support. For those looking to buy, third-party retailers like Amazon still have limited stock, such as the OnePlus 15R at $699, but once that's gone, only secondhand markets like eBay remain. The reason for the exit is still unclear, with speculation ranging from the global RAM shortage to intense competition from Samsung and Apple, as well as geopolitical tensions between the US and Canada. Users seeking alternatives are being pointed toward Nothing phones, which share a similar design philosophy, and Motorola for budget-friendly options.