ChatGPT Now Shows Ads That Understand Your Conversation
Ads in ChatGPT could be more relevant but also raise privacy concerns.
Deep Dive
OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.
Key Points
- OpenAI built a new ad system for ChatGPT that uses AI to understand your conversations and show relevant ads.
- Ads are kept separate from answers to avoid confusion, but your chats are analyzed to target them.
- This could make ads more useful, but it also raises privacy concerns and might annoy some users.
Why It Matters
Your ChatGPT chats may now be used to show you targeted ads, affecting privacy and user experience.