Enterprise & Industry

How to preorder the iPhone 17e, MacBook Air M5, and other new Apple devices

Apple's March 2026 lineup includes a $599 iPhone 17e with A19 chip and a colorful new MacBook Neo.

Deep Dive

Apple has opened preorders for its expansive March 2026 hardware refresh, headlined by the budget-friendly iPhone 17e and the introduction of a new laptop category with the MacBook Neo. The iPhone 17e, starting at $599, brings the A19 processor and a 48-megapixel Fusion camera from the standard iPhone 17 to Apple's entry-level tier. The new MacBook Neo, also starting at $599, arrives in vibrant colors like lime-green yellow and pink, targeting users with basic computing needs. The updated iPad Air now features the M4 chip and Wi-Fi 7 support, while the MacBook Air and Pro lines receive the new M5 and M5 Max processors. All devices are scheduled for official release on Wednesday, March 11.

Key technical specifications include the iPhone 17e's 6.1-inch Super Retina XDR OLED display and single-camera system, positioning it as the smallest and most affordable model in the iPhone 17 family. Major carriers like T-Mobile, Verizon, and AT&T are offering aggressive preorder incentives, with trade-in deals reaching up to $799 off. The iPad Air is available in 11-inch ($599) and 13-inch ($799) models, with Best Buy offering additional member discounts. This launch represents Apple's strategy to capture both the premium and entry-level markets simultaneously, with the MacBook Neo creating a new low-cost gateway into the macOS ecosystem for students and casual users.

Key Points
  • iPhone 17e starts at $599 with A19 chip and 48MP camera, preorders live now.
  • New MacBook Neo is a $599 entry-level laptop available in vibrant colors like lime-green and pink.
  • Carrier deals offer up to $799 savings with trade-in; all products launch March 11.

Why It Matters

Expands Apple's affordable ecosystem with powerful new entry points, making premium tech more accessible.