How Guidesly built AI-generated trip reports for outdoor guides on AWS
AI transforms raw photos and data into polished marketing content, saving guides 8+ hours daily.
Guidesly, a vertical SaaS platform for the outdoor recreation industry, has developed Jack AI to solve a critical pain point for fishing, hunting, and diving guides. The core challenge was that guides were spending up to eight hours a day on marketing tasks—tagging photos, writing blog posts, and managing social media—instead of guiding clients. Jack AI automates this entire process by activating after each trip, ingesting raw media and data, and using AWS services like SageMaker and Bedrock for computer vision and generative AI to create authentic, branded content.
Built on a serverless AWS stack including Lambda, Step Functions, and Amazon S3, the system works autonomously in the background. It identifies species in photos, captures the guide's unique storytelling voice, optimizes content for local SEO, and publishes polished trip reports across websites, social media, and email newsletters. This end-to-end automation transforms a manual, multi-hour chore into a zero-touch operation, directly addressing the discoverability and time-management issues that plague small outdoor businesses.
- Automates 8+ hours of daily marketing work by generating content from trip data and media.
- Uses AWS Bedrock and SageMaker for AI-driven species identification, SEO, and authentic voice capture.
- Publishes polished reports automatically across websites, social media, and email channels.
Why It Matters
Frees outdoor professionals from administrative work, letting them scale their business and bookings through automated, effective marketing.