Startups & Funding

Gumloop lands $50M from Benchmark to turn every employee into an AI agent builder

Benchmark leads Series B for startup that lets Shopify, Ramp, and Instacart employees automate complex tasks without engineers.

Deep Dive

Gumloop, a startup founded in 2023 by Max Brodeur-Urbas, has secured a $50 million Series B investment led by Benchmark Capital. The round, which marks Benchmark partner Everett Randle's first deal at the firm, included participation from Nexus VP, First Round Capital, Y Combinator, and Shopify. Gumloop's core product is a no-code platform that enables employees at enterprise clients like Shopify, Ramp, Gusto, and Instacart to build and deploy reliable AI agents capable of handling complex, multi-step workflows autonomously, without requiring engineering support.

The company is capitalizing on the race to adopt AI within enterprises by focusing on user adoption and flexibility. During due diligence, Benchmark discovered that at one customer, employees organically chose Gumloop over two competitors, using it daily while rival tools went untouched. Randle attributes this to Gumloop's minimal learning curve and its model-agnostic architecture, which allows customers to use different AI models (like OpenAI's GPT, Google's Gemini, or Anthropic's Claude) based on task needs and cost. This approach is seen as a defense against competition from both established automation platforms like Zapier and new offerings from AI labs like Anthropic's Claude Co-Work.

With the new capital, Gumloop plans to 'step on the gas,' building out dedicated sales and engineering teams to scale. The vision is to create a compounding effect where employees share the agents they build, accelerating company-wide automation. Benchmark's Randle believes empowering every knowledge worker with AI tools represents 'the biggest category in enterprise' software, positioning Gumloop to capture a significant share of the massive enterprise automation market.

Key Points
  • $50M Series B led by Benchmark, with participation from Shopify and Y Combinator, to scale the no-code AI agent platform.
  • Used by enterprises like Shopify and Ramp to let non-technical employees build agents for complex, multi-step tasks without engineers.
  • Benchmark cites Gumloop's model-agnostic design and minimal learning curve as key advantages over rivals like Zapier and Anthropic's Claude Co-Work.

Why It Matters

Democratizes AI agent creation, enabling any employee to automate workflows, which could massively accelerate internal productivity and automation.