Google Search's AI era brings chatbot ads and AI product descriptions

Google is extending its AI-powered Search overhaul to advertisements. Starting now, when users search for a product, Google's Gemini AI chatbot will surface relevant sponsored items and generate a custom explainer arguing why you should buy that specific product. For example, searching for a "compact espresso pod machine" might show a Nespresso Vertuo Up under a "Sponsored Product" label, accompanied by an AI-generated description that highlights capsule compatibility, crema production, fast heat-up (3 seconds), and six cup sizes. The update follows Google's recent introduction of a more conversational Search box and its focus on AI-generated results.

Beyond AI descriptions, Google is testing ads with built-in chatbots. These ads display an "Ask a question" button that launches a Gemini conversation, allowing users to query the product or service using information from the business's website. The chatbot can also prompt users to fill out a form to connect with the business. Additionally, within AI Mode (Google's chatbot-style Search), new ad formats are being piloted—sponsored results that answer specific questions (e.g., "What are some low-maintenance ways to make my home smell amazing?") with a product ad that expands to fill the screen. Another format places sponsored services within recommendation lists, such as a Duolingo ad at the bottom of language-learning suggestions. Google's VP of ads and commerce, Vidhya Srinivasan, states these formats are designed to bridge "the gap between a person's initial question and their final purchase" while helping users discover new brands.