Google is making it easier to import another AI’s memory into Gemini
New prompts let users copy their entire AI personality and 5GB chat history from competitors like Claude.
Google is launching two new features for its Gemini AI, 'Import Memory' and 'Import Chat History,' designed to make it frictionless for users to switch from competing chatbots like Anthropic's Claude. The 'Import Memory' tool provides users with a specific prompt to copy into their old AI. When pasted back into Gemini, the output transfers the user's learned preferences and personality, effectively cloning their AI assistant's 'memory.' This follows a similar move by Anthropic earlier in March, highlighting the growing competition for user loyalty in the AI assistant space.
The second feature, 'Import Chat History,' allows for a bulk transfer of past conversations. Users can request an export from their previous AI platform and upload a .zip file of up to 5GB directly into Gemini. This lets them pick up old chats exactly where they left off. Google is also rebranding 'past chats' to 'memory' to align with this new functionality. The features are rolling out now to free and paid consumer Gemini accounts on desktop, though they are not yet available for business, enterprise, or under-18 accounts.
- The 'Import Memory' feature uses a specific prompt to copy a user's preferences and personality from a rival AI like Claude into Gemini.
- Users can upload a .zip file of up to 5GB of chat history to continue old conversations seamlessly within Gemini.
- This is a strategic move to reduce switching costs, following a similar feature launch by Anthropic, in the battle for AI user retention.
Why It Matters
This significantly lowers the barrier to switching AI assistants, forcing platforms to compete on quality rather than user lock-in.