Generative Marketing Mix Modeling: A Causal Inference Framework Linking GEO and GEM to Business Impact
Generative Marketing Mix Modeling: A Causal Inference Framework Linking GEO and GEM to Business Impa
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Statistics > Machine Learning arXiv:2609.11915 (stat) [Submitted on 10 Sep 2026] Title: Generative Marketing Mix Modeling: A Causal Inference Framework Linking GEO and GEM to Business Impact Authors: Masahiro Kato , Daiki Honma , Taka Kato View a PDF of the paper titled Generative Marketing Mix Mode