Gamma adds AI image generation tools in bid to take on Canva and Adobe

Gamma, the AI-native platform for creating presentations and websites, has launched a new product called Gamma Imagine, marking a significant expansion into AI-powered image generation. The tool allows users to create brand-specific marketing assets—including interactive charts, social graphics, and infographics—directly from text prompts. To power these data-driven features, Gamma is integrating with a suite of external tools like ChatGPT, Claude, Make, Zapier, and Atlassian. CEO Grant Lee explained that user feedback revealed a consistent need for graphical design capabilities within presentations, prompting the development of this new toolset. The company, which raised $68 million in a Series B round led by Andreessen Horowitz (a16z) last November at a $2.1 billion valuation, is now approaching 100 million users.

Lee positions Gamma as filling a crucial gap in the market, sitting between professional-grade tools like Adobe or Figma and legacy software like Microsoft PowerPoint. The goal is to serve the "long tail of knowledge workers" whose jobs require visual communication but who lack dedicated design resources. With over 100 templates and an AI-native approach, Gamma Imagine aims to democratize the creation of polished marketing collateral. This move directly pits the startup against established giants like Canva and Adobe in the competitive design software arena, leveraging its existing user base of nearly 100 million and its $100 million Annual Recurring Revenue (ARR) as a springboard for growth.