Apple plans 'agent store' for AI apps, could reshape iPhone usage

A recent report from The Information reveals that Apple is working on a system to better support AI agents on its App Store, a dramatic shift from its earlier stance. In March 2025, Apple removed several 'vibe coding' apps that let users create apps via natural language prompts, signaling caution toward AI-driven apps. However, Apple now recognizes the inevitability of AI agents—AI bots that perform complex tasks autonomously. The company is designing a framework that adheres to its strict privacy and security standards while preventing the kind of 'rogue agents' that have been known to delete user data or cause other issues. This move could fundamentally alter the App Store's structure, turning it into what some analysts call an 'agent store' where AI agents replace traditional apps for many tasks.

Apple's change of heart is driven by the surging popularity of AI apps and its own deep investments in Apple Intelligence. With WWDC 2025 just weeks away, Apple is expected to announce major AI upgrades for Siri and its ecosystem, including vibe-coding capabilities in Xcode. The App Store review team has been overwhelmed by a deluge of AI-generated apps. Former Apple and Microsoft AI developer Sophia Velastegui predicts 'millions of agents' will emerge, presenting an opportunity for the App Store to become the go-to platform for AI agents. While details remain scarce, Apple's adaptation signals a new era for iOS where AI agents could become central to everyday tasks, potentially reducing the need for traditional app categories.