Ford is focusing on efficiency to make its 2027 $30,000 EV pickup affordable
Ford's 'skunkworks' team designed a new EV platform from scratch to cut costs and boost efficiency.
Deep Dive
Ford is developing a new 'Universal EV Platform' for a midsize electric pickup starting at $30,000 in 2027. Key specs include new prismatic lithium iron phosphate batteries, a 40% reduction in assembly line workstations, and a design focused on aerodynamic efficiency. The company created an internal 'skunkworks' team to build this affordable EV from first principles after losing nearly $20B on its previous electric truck bets.
Why It Matters
This could make electric trucks accessible to mainstream buyers and pressure competitors to lower prices.