Amazon Nova Act helps First Orion slash QA bottlenecks with AI agents

First Orion, founded in 2008, provides branded calling, messaging, and identity solutions across major carriers in the US, Canada, UK, and Germany. As the company expanded from a monolithic web portal to a decentralized, product-specific architecture, QA became the bottleneck. Its engineering teams shipped faster than quality assurance could test, and the growing range of device form-factors and browser versions multiplied the combinations every application had to be tested against. The incumbent test automation frameworks were inherently fragile, creating three specific problems: regression testing was not self-service, new features suffered from a test case gap that forced QA engineers to wait for selectors and labels to be deployed, and the test scripts themselves were brittle due to dependency on specific DOM elements.

To address this, First Orion shifted to Amazon Nova Act, an AI agent that understands web interfaces the way a human does. The team built an architecture around Nova Act that replaced script-based test automation with AI-driven agents capable of navigating and interacting with web applications naturally. This approach addressed the three core problems: developers could now run regression tests on demand without extensive dependencies, QA Analysts could define test cases earlier without waiting for DOM elements to exist, and the AI agents proved more resilient to UI changes than brittle scripts. By adopting Nova Act, First Orion accelerated QA automation, enabling its QA team to keep pace with rapid development velocity and maintain quality across its expanding SMB and enterprise product suite, which includes INFORM Branded Calling, ENRICH Branded Messaging, AFFIRM Number Monitoring, SENTRY Call Blocking, and PROTECT+ Risk Detection.