EU AI Act starts August 2: All AI-generated content must be labeled
From tomorrow, AI-made images, text, audio, and video need visible disclosure marks.
Deep Dive
It's official: all AI-generated images, audio, video, and text now have to be marked as AI-generated.
Key Points
- EU AI Act transparency obligations go live August 2, 2026, covering all AI-generated images, text, audio, and video.
- Fines for non-compliance reach up to 7% of global annual turnover or €35 million.
- All businesses offering AI systems in the EU must implement disclosure mechanisms, regardless of where they're based.
Why It Matters
Any company selling or deploying AI in the EU must now build content labeling into their workflows—or face hefty fines.