DeepSeek permanently slashes V4 Pro price by 75% to undercut rivals
V4 Pro now costs as little as $0.0036 per million tokens — 75% off
DeepSeek has permanently slashed the price of its flagship V4 Pro model by 75%, converting a temporary promotion into a permanent price cut. The new pricing — $0.003625 to $0.87 per million tokens, down from the previous $0.0145 to $3.48 range — makes the model dramatically cheaper for high-volume users. The company released its V4 series (Pro and Flash) just last month, touting an era of cost-effective 1M context length. The permanent reduction signals DeepSeek's aggressive strategy to capture enterprise customers who process millions of tokens daily and are sensitive to API costs.
This price undercutting places pressure on competitors like OpenAI (GPT-5) and Google (Gemini 3.5 Flash), both of which charge significantly more for similar capabilities. It also reignites tensions with Anthropic, which has previously accused DeepSeek of conducting "distillation attacks" — using Claude's outputs to train its own models. For enterprises, the move lowers the barrier to deploying large-scale AI agents, potentially accelerating adoption of DeepSeek's platform despite ongoing geopolitical and intellectual property concerns.
- DeepSeek V4 Pro pricing permanently reduced by 75%, with new range of $0.003625–$0.87 per million tokens
- Previously a temporary promotion ending May 31, 2026, now made permanent to undercut competitors
- Directly challenges OpenAI's GPT-5 and Google's Gemini 3.5 Flash on cost; Anthropic has previously accused DeepSeek of distillation attacks
Why It Matters
Enterprises can now run high-volume AI workloads at a quarter of the previous cost, reshaping the pricing landscape for large language models.