Creatio 10x lets non-coders build AI agents with enterprise governance

Creatio 10x, announced July 15, 2026, is a comprehensive update to the company's CRM and workflow platform designed to democratize AI agent creation across the enterprise. The release introduces AI Twin, a conversational interface that allows non-technical employees to build personal AI agents by simply describing their needs, with all agents automatically respecting organizational access rights and guardrails. For more complex deployments, Creatio AI Studio provides natural-language and visual design tools alongside approval controls, real-time policy enforcement, auditing, and full visibility into agent decisions. The platform also includes AI coding agents to accelerate application development alongside existing no-code tools, and supports integrations via Model Context Protocol and REST, operating across web chat, text, messaging apps, voice, and video avatars. Creatio tracks AI usage across models and actions, enabling businesses to monitor consumption and spending centrally.

Beyond agent creation, Creatio 10x delivers CRM updates across sales, marketing, and customer service. Sales teams gain AI-assisted sequences, guided selling, enhanced forecasting, and field sales tools. Marketing agents can now autonomously create audience segments and assets like landing pages and emails while coordinating campaigns. Customer service enhancements include AI-supported web chat, video calls, and text messaging with broader omnichannel management. The release also introduces industry-specific agents for banking (onboarding, account servicing) and manufacturing (field visit preparation). These agents work with both Creatio CRM and third-party systems. The update supports Creatio's "Unlimited Enterprise" strategy, encouraging customers to consolidate CRM, workflows, applications, and agents on a single platform to reduce duplication and simplify governance, though buyers must still consider integration, data governance, and AI costs.