New Math Reveals What Happens When Competing Influencers Battle for Your Mind
Your opinions are being shaped by competing algorithms — this explains the fallout.
Deep Dive
Key Points
- Competing influencers (like campaigns or platforms) that try to steer public opinion can create a stable outcome, not chaos.
- Competition has a measurable cost: rivals' efforts cancel each other out, wasting influence.
- The math identifies key people in a network whose opinions matter most — useful for spotting where manipulation might hit hardest.
Why It Matters
This research helps explain and predict how online battles over our opinions actually play out, informing policy on misinformation.