Geely's Zeekr expands to Italy, betting on premium EV demand despite EU tariffs
The Chinese EV brand launches its full model range in Italy, its third major European market.
Deep Dive
Zeekr, the premium EV brand owned by China's Geely Auto, has launched in Italy through local distributor Jameel Motors Italia. This marks its third European market after Germany and Sweden, with customer deliveries starting this spring. The company is pushing its expansion despite existing EU tariffs on Chinese EVs, betting that demand for its high-specification electric models will overcome trade barriers. France, Britain, and Spain are targeted for 2026.
Why It Matters
Signals intensifying competition in Europe's premium EV sector, testing the resilience of tariffs against consumer demand for advanced Chinese vehicles.