Ex-teacher sells $6M in coffins to Europe, says 'people die every day'
A viral career pivot from teaching to a taboo $6 million export business.
Deep Dive
29-year-old Lisa Liu quit her stressful teaching job in China to sell coffins to Europe, generating $6 million in annual sales. From Heze, a city known for lightweight wood, she overcame cultural superstitions by focusing on the European market, particularly Italy, where coffins are lighter and often feature religious carvings. She has no business fears, stating pragmatically, 'people die every day.'
Why It Matters
Highlights a massive, untapped export opportunity by challenging cultural taboos and meeting specific foreign market demands.