OpenAI expands ChatGPT Ads to 31 European markets
Brands can now target ChatGPT users across 31 European countries during key decision moments.
Deep Dive
ChatGPT Ads is expanding to 31 European markets, giving advertisers a new way to connect with people as they explore options, compare choices, and make decisions.
Key Points
- ChatGPT Ads is now available in 31 European markets, expanding from its initial launch regions.
- Ads appear natively within ChatGPT conversations during user exploration and comparison moments.
- European rollout will require GDPR-compliant targeting, likely relying on contextual relevance over personal data.
Why It Matters
This positions OpenAI as a serious ad platform rival, giving marketers direct access to high-intent AI chat audiences.