OpenAI reboots ChatGPT as superapp with agents, coding, no prompts

OpenAI is reportedly planning a fundamental overhaul of ChatGPT, transforming it from a conversational chatbot into a unified 'superapp' for enterprise productivity. According to the Financial Times, citing more than a dozen current and former employees, the change will happen within weeks and marks a strategic pivot away from free-form chat toward coding tools, agents, and third-party Apps. Senior OpenAI staff told FT that 'chat is dead,' and the new product will combine ChatGPT, Codex, agentic browsing, and broader capabilities into a single interface. The redesign is driven by OpenAI's urgent need to increase revenue, especially through enterprise per-token pricing, as it competes with Anthropic for early-mover advantage toward a public offering.

The new ChatGPT will reportedly 'encourage' users to engage with coding, image generation, and Apps—a more mature version of the deprecated Plugins announced in March 2023. Longer-term, OpenAI aims to eliminate prompts entirely, betting that its models will automatically understand user intentions based on on-screen activity. However, the immediate challenge is converting existing ChatGPT users into paying customers for agentic and coding features. Enterprise-oriented pay schemes, where employers pay per token, are the clearest path to the revenue bump OpenAI needs. The success of this superapp vision depends on whether users embrace a tool that prioritizes productivity over casual conversation.