AI Could Soon Decide Which Ads You See and What They Cost
This could change how much you pay for products online.
Deep Dive
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Key Points
- New research shows that when AI chatbots show ads, the old auction method doesn't work well because ads can affect each other's value.
- The proposed solution could lead to more relevant ads and potentially lower prices for consumers.
- But it requires the AI to know more about your preferences, raising privacy concerns.
Why It Matters
This could change how much you pay for products and how much data AI knows about you.