Best Costco deals to compete with Amazon's Big Spring Sale 2026: Last chance to save
Deals include a $1,100 Sony Bravia 5 TV and a $999 MacBook Air M4, competing directly with Amazon's sale.
ZDNET's managing editor, Alison DeNisco Rayome, has curated a definitive list of the top Costco deals for Spring 2026, framing the wholesale retailer as a prime alternative to Amazon's concurrent Big Spring Sale. The guide leverages ZDNET's rigorous testing and comparison shopping process to highlight genuine value on high-ticket tech items. Featured deals include the Sony Bravia 5 65-inch TV at $1,100 (a $399 savings), the 15-inch MacBook Air M4 for $999 (saving $200), and an 11-inch iPad Air for $499 (saving $100). Other notable discounts cover the Samsung QN90F Neo QLED TV, Soundcore Liberty 5 earbuds, and an Insta360 X5 8K action camera bundle.
The article emphasizes that while non-members can shop online with a guest account, full savings are reserved for Costco members, who pay a $65 annual fee. A current promotion offering a $45 gift card with a new membership (using code SPRING26) effectively reduces the first-year cost to $20. The piece is written from the perspective of a seasoned Costco Executive Member and commerce editor, offering a trusted, insider view on where to find the best value. This targeted guide serves as a strategic shopping tool for consumers looking to maximize savings on premium electronics during the spring sales season.
- Sony Bravia 5 65-inch TV is listed for $1,100, representing a $399 (27%) discount off its original $1,499 price.
- Apple device deals include the MacBook Air M4 15-inch for $999 (save $200) and the 11-inch iPad Air for $499 (save $100).
- Costco is offering a membership incentive: a $45 gift card with code SPRING26, lowering the effective first-year membership cost to $20.
Why It Matters
Provides a verified, competitive roadmap for significant savings on premium tech, directly challenging Amazon's dominant sale event.