Apple Will Pay $250 Million to Settle Lawsuit Over Siri’s AI Features

Apple will pay $250 million to settle a false-advertising class-action lawsuit over its much-hyped Apple Intelligence features for Siri. Plaintiffs argued Apple ran deceptive ads that convinced consumers to buy iPhone 15 and 16 models based on promised Enhanced Siri capabilities—like personal context awareness and cross-app actions—that have yet to materialize. The settlement, filed in California federal court, covers US customers who purchased eligible devices between June 10, 2024 and March 29, 2025. Claimants can receive between $25 and $95 per device, depending on total claims submitted, from a $250 million common fund. Apple admitted no wrongdoing but acknowledged that Siri’s AI overhaul is taking longer than expected, with a rollout now expected sometime in the coming year. The case also cited the Better Business Bureau’s finding that Apple’s claim that Apple Intelligence was “available now” was misleading.

The settlement comes just ahead of Apple’s June developer conference, where the company is expected to finally preview a revamped Siri. This is Apple’s second major Siri-related payout in two years—in May 2024, it settled a separate $95 million lawsuit over claims the voice assistant quietly recorded private conversations. While the company insists it has already delivered dozens of Apple Intelligence features across languages and platforms, the lawsuit highlights growing consumer frustration with AI feature promises that fail to arrive on time. For tech professionals, the case underscores the risks of marketing unfinished AI capabilities and the potential legal and financial consequences of over-promising.