Apple to pay $250M to settle lawsuit over Siri’s delayed AI features
Apple pays $250M over exaggerated Siri AI promises – buyers could get $95 each.
Apple has agreed to pay $250 million to settle a class action lawsuit alleging the company misled customers by overstating the readiness and functionality of its Apple Intelligence features, especially the promised AI-powered upgrades to Siri. The Financial Times first reported the settlement. Plaintiffs argued that marketing for the iPhone 15 and iPhone 16 created the impression that advanced AI capabilities — including Siri improvements comparable to ChatGPT or Claude — would be available at or soon after purchase, when in fact many features were delayed or incomplete. The lawsuit framed this as false advertising that influenced buying decisions. Apple did not admit wrongdoing but opted to settle to avoid prolonged litigation.
Under the proposed agreement, eligible U.S. customers who bought an iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025 can claim up to $95 per device. The settlement comes ahead of Apple’s annual developer conference on June 8, where the company is expected to preview a more fully realized AI-enhanced Siri, potentially powered by Google Gemini or allowing users to choose from multiple third-party large language models. This case highlights growing legal scrutiny over AI marketing promises that outpace actual product delivery.
- Apple pays $250 million to settle class action over exaggerated Siri and Apple Intelligence marketing.
- Eligible iPhone 15/16 buyers (June 10, 2024 – March 29, 2025) can receive up to $95 per device.
- Settlement precedes WWDC on June 8, where Apple is expected to show a more complete AI-powered Siri.
Why It Matters
This settlement signals that hyping AI features before they are ready can lead to major financial consequences.