Apple Still Plans to Sell iPhones When It Turns 100

As Apple marks its 50th anniversary, senior executives Greg Joswiak and John Ternus offered a surprising vision for the company's next half-century: the iPhone isn't going anywhere. In an interview with Wired, Joswiak stated bluntly, "iPhone is going to serve a very central role" even as AI transforms computing, adding that competitors' AI gadgets often end up being "accessories for an iPhone." This stance comes as former Apple design chief Jony Ive collaborates with OpenAI on new AI hardware and rivals like Humane and Rabbit launch dedicated AI devices.

Apple's leadership is betting that its integrated ecosystem—not standalone AI gadgets—will win the future. Ternus argued that "our products are the best place people will use the existing AI tools," while Joswiak noted that "every single great chatbot works great on our products." This confidence extends to CEO Tim Cook, who emphasized that Apple's core culture and values will persist through technological shifts. The company appears to be positioning itself as the platform where AI happens, rather than chasing the first generation of AI-native hardware.