Apple's Sept. 9 Event May Debut a Foldable iPhone and a New CEO
A foldable iPhone and a new CEO debut on Sept. 9 — here's why you'll care.
Apple has confirmed its annual iPhone launch event will take place on Tuesday, Sept. 9 at 10 a.m. PT. The tagline is 'Surprise and shine,' and the biggest surprise could be a foldable iPhone — something Apple fans have wanted for years. If the rumors are true, it would go head-to-head with Samsung's Galaxy Z Fold and Google's Pixel Fold. That means more choices for buyers and a new reason to upgrade.
But the phones are only half the story. The event will also be the first keynote led by incoming CEO John Ternus, who takes over from Tim Cook. Cook turned Apple from a $350 billion company into a $4 trillion giant over 15 years. Ternus, who has worked on the iPhone, Mac, and Apple Watch for 25 years, will now have to fill those very big shoes.
Alongside the iPhone 18 Pro and Pro Max (and that rumored foldable), Apple is expected to refresh its Apple Watch — possibly a Series 12 and an Ultra 4 — and launch new AirPods 5. The base iPhone 18, iPhone SE, and iPhone Air might not show up until spring, following Apple's recent pattern of spreading out releases.
If you're thinking about buying a new phone, waiting until after Sept. 9 is smart. New devices mean older models often drop in price, and the foldable could change what you expect from an iPhone. You can watch the event live — no ticket needed — on Apple's website or YouTube.
- Apple's Sept. 9 event will likely reveal a foldable iPhone, new Apple Watches, and AirPods 5.
- John Ternus becomes the new CEO — the first keynote for a leader other than Tim Cook in 15 years.
- Even if you don't buy, the announcement could push down prices on older iPhone models.
Why It Matters
A foldable iPhone and a leadership change reshape what Apple customers can expect for years to come.