Apple’s Siri revamp auto-deletes chats, uses Google Gemini

According to Bloomberg’s Mark Gurman, Apple’s Siri revamp at WWDC in June will center on privacy as a core differentiator. The company plans to launch the first standalone Siri app, powered by Google Gemini, offering a ChatGPT-like chatbot experience. However, Apple will limit how long user data can be stored: users can automatically delete conversations after 30 days or one year, or keep them indefinitely—similar to the Messages app. This privacy-first approach is Apple’s attempt to reestablish its relevance in AI while arguing it’s more trustworthy than rivals like OpenAI or Google.

Yet critics note that Apple’s emphasis on privacy may obscure the fact that Google is still handling some security aspects of the Siri app. Gurman suggests this focus could also serve as an excuse for Siri’s shortcomings compared to more advanced competitors. The move underscores Apple’s strategy: leverage Google’s proven generative AI while tightly controlling data retention to appeal to privacy-conscious users. For enterprise and pro users, this could mean a more secure but potentially less capable AI assistant—one that prioritizes data hygiene over cutting-edge performance.