Enterprise & Industry

Apple's Siri AI catches up but adds usage caps and upgrade fees

New Siri AI requires iCloud+ subscription for unlimited use...

Deep Dive

Apple launched Siri AI at WWDC, a revamped assistant powered by Apple Intelligence and Google Gemini. It handles multi-step tasks, accesses your Apple ecosystem, and offers a standalone app. However, Apple introduced usage caps for Siri AI, with upgrade fees for more capacity, and daily limits for some Apple Intelligence features like image generation, with increased access available through most iCloud+ subscription plans. Power users may need to pay extra for full functionality.

Key Points
  • Siri AI can now access your entire Apple ecosystem (messages, photos, emails) via screen context and multi-step prompts.
  • Daily usage limits apply to resource-intensive features like image generation; increased access requires an iCloud+ subscription.
  • Siri AI is powered by Apple Intelligence and Google Gemini, but still lags behind competitors in novelty for the price.

Why It Matters

Apple's AI catch-up comes with usage fees, potentially making power users pay more for basic AI features.

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