Apple reportedly testing four designs for upcoming smart glasses

Apple is actively testing four distinct physical designs for its first-generation smart glasses, with a target market launch in 2027, according to a new report from Bloomberg's Mark Gurman. The company is evaluating a large rectangular frame, a slimmer rectangular style similar to those worn by CEO Tim Cook, a larger oval or circular frame, and a smaller oval or circular variant. Color options under consideration include black, ocean blue, and light brown. This development marks a significant step in Apple's long-rumored wearable strategy, though it represents a scaled-back vision from earlier, more ambitious plans for mixed and augmented reality devices.

The upcoming glasses, which could be unveiled as early as the end of this year, are described as functionally closer to Meta's Ray-Ban smart glasses than to Apple's own high-end Vision Pro headset. A key differentiator is the absence of any built-in displays. Instead, the primary features will center on audio and camera capabilities, allowing users to take photos and videos—reportedly using oval camera lenses—answer phone calls, play music, and interact with a significantly upgraded version of Siri. This product direction suggests Apple is prioritizing a more accessible, everyday wearable focused on ambient computing and audio-based AI assistance, following the mixed reception and high price point of the Vision Pro.