Apple might launch a new class of 'Ultra' devices in 2026 - including a foldable iPhone
Bloomberg's Mark Gurman reports a new premium category with foldable iPhone, AirPods with cameras, and more.
Apple is reportedly preparing to launch a new class of premium 'Ultra' devices in 2026, according to Bloomberg's Mark Gurman. This strategy, designed to complement the recently announced budget-friendly MacBook Neo, aims to capture the high-end market with cutting-edge technology. The flagship product is expected to be a foldable iPhone, priced around $2,000. It would feature a 5.5-inch outer display and a 7.8-inch inner screen, effectively functioning as a phone when closed and a small tablet when open, equipped with newer features like in-display touch sensors.
Beyond the foldable phone, the 'Ultra' category is said to include next-generation AirPods with integrated computer-vision cameras to provide visual data to Siri, a significant step toward more context-aware AI. The lineup also reportedly features a long-rumored touchscreen MacBook Pro with an OLED display, which would command a premium price over current M5 Pro/Max models. Finally, a refreshed Mac Studio desktop is anticipated for the first half of 2026, likely upgrading from M4 Max/M3 Ultra chips to M5 Max or M4/M5 Ultra variants. Gurman also speculates that future iPads and iMacs could eventually join this super-premium tier.
- A foldable iPhone is the centerpiece, with a $2,000 price tag, a 5.5-inch outer screen, and a 7.8-inch 4:3 inner display.
- Next-gen AirPods will feature computer-vision cameras, enabling new visual intelligence capabilities for Siri, aligning with earlier supply chain reports.
- The 'Ultra' push includes a touchscreen OLED MacBook Pro and a Mac Studio refresh with next-gen M5 Ultra chips, targeting professional creators.
Why It Matters
This marks Apple's most aggressive push into the premium device segment, potentially redefining its product categories and pricing tiers for professionals and early adopters.