Apple's Siri Is About to Get a Lot Smarter — Here's Why You'll Care
Soon Siri could order dinner or book a table for you, no tapping required.
Apple is under pressure to make Siri competitive with advanced AI assistants like OpenAI's Dots and Meta's Muse. According to Bloomberg's Mark Gurman, CEO John Ternus is pushing AI chief Craig Federighi to speed up Siri's development. The company acknowledges it's behind rivals but is determined to catch up.
The first improvements will arrive in the coming months with iOS 27.3. Siri will gain fine-grained control over Apple's own apps, letting you say things like 'crop this photo' or 'organize my Safari tabs' and having Siri do it for you. That's a step up from today's Siri, which often just pulls up web results.
The bigger change comes in spring: Siri will integrate with third-party apps. That means you could tell Siri to order food through Grubhub or book a dinner reservation through OpenTable, all without opening those apps. This turns Siri from a voice search tool into a true digital assistant.
Eventually, Apple wants Siri to be 'agentic' — able to keep track of your goals and take ongoing actions without you prompting every step. Gurman says that could happen as early as next year. The move is driven by consumer demand and market pressure, as rivals already offer such features. For everyday users, this means less tapping and more getting things done hands-free.
- Siri will soon control Apple's own apps, like editing photos or managing Safari tabs, with simple voice commands.
- By spring, Siri will work with third-party apps, so you can order food or book reservations without opening them.
- Apple aims to make Siri 'agentic' — able to handle multi-step tasks on its own — possibly by next year.
Why It Matters
You'll save time by having Siri run errands and manage tasks for you, making your devices more helpful.