Apple's New CEO: Your iPhone Is Already the Best AI Device
Apple says skip the new AI gadget — your phone already does the job.
Apple's new CEO, John Ternus opened the company's Surprise and Shine event by making its AI strategy clear: the iPhone is already the best AI device out there, and Apple cares more about data privacy than its rivals. Instead of building new hardware for AI, Apple wants to make the iPhone the central way consumers interact with the new technology. Ternus described the ideal AI device as an "intelligent personal hub" — one that understands your personal context, is always with you, runs AI models on-device and connects to the cloud — and said there's no product in the world better designed to be that hub than iPhone. He also took a sharp shot at the competition, saying "others see [users' personal] data as something to collect and store," and that Apple Intelligence runs on device whenever it can.
- Apple's new CEO says you don't need a separate AI gadget — the iPhone is already it.
- Apple runs AI on the phone itself whenever possible, so your personal data stays off its servers.
- If your iPhone is a few years old, the best on-device AI may require newer hardware.
Why It Matters
You probably don't need to buy an AI gadget — but you may need a newer iPhone.