Apple agrees to pay iPhone owners $250 million for not delivering AI Siri

Apple has reached a $250 million settlement to resolve a class action lawsuit that accused the company of misleading customers about the availability of its AI features, particularly those associated with the Siri voice assistant. The lawsuit pertains to iPhone 15 Pro and iPhone 16 models purchased between June 10, 2024, and March 29, 2025. Eligible claimants can receive up to $95 per device, depending on the number of claims submitted. The lawsuit claimed that Apple’s marketing created a “clear and reasonable consumer expectation” for AI capabilities that were not fully realized at launch.

The controversy began when Apple promoted its AI features during the June 2024 Worldwide Developers Conference, but the iPhone 16, launched in September, failed to deliver the promised functionalities. The company has since been rolling out updates and new features, including Image Playground and ChatGPT integration for Siri, but consumers still felt misled. Apple spokesperson Marni Goldberg stated that the settlement would allow the company to focus on innovation rather than prolonging legal disputes. Despite the settlement, Apple maintains it did not engage in any wrongdoing.