Amazon's Big Spring Sale kicks off March 25 - what to know (and what will be on sale)
The week-long sale features doorbuster deals, new curated 'Top 100+' lists, and expands to Mexico for the first time.
Amazon has officially announced the return of its Big Spring Sale, confirming the 2026 event will run from March 25 through March 31. The sale, which begins at 12:01 a.m. PDT on March 25, is open to all customers, though Prime members will gain exclusive access to select 'Prime Spring Deals.' Shoppers can expect discounts of up to 40% (and sometimes more) across major categories including tech, electronics, fashion, beauty, home, lawn and garden, and kitchen items. New 'Doorbuster' deals will start at 40% off in categories like electronics.
This year introduces several new features, including three curated 'Top 100+' deals lists focused on overall seasonal picks, health and wellness, and spring favorites. The sale is also expanding its geographic reach, running concurrently in Canada and, for the first time, in Mexico. While the core event runs for a week, early deals and lingering offers from competing retailers are anticipated. The announcement follows earlier leaks in February that accurately predicted the late March dates, aligning with the 2025 sale schedule.
- Sale runs March 25-31, 2026, starting at 12:01 a.m. PDT, with discounts up to 40% off tech, fashion, and home goods.
- New for 2026: Curated 'Top 100+' deal lists and the sale's first-time expansion to Mexico, alongside Canada.
- Open to all shoppers, with exclusive 'Prime Spring Deals' for members, featuring daily refreshed deals and doorbuster offers.
Why It Matters
A major retail event offering significant savings on tech and electronics, providing a key purchasing window for professionals and consumers.