Amazon's Alexa Can Now Help You Spot Fake Amazon Emails

Amazon has added a new safety feature to its shopping assistant, Alexa for Shopping. If you get a suspicious email, text, or phone call that claims to be from Amazon, you can now ask Alexa whether it's genuine. The AI compares your message against a full record of Amazon's real communications, and also checks details like formatting and the sender's information. If it's not absolutely sure the message is authentic, it will not confirm it as real.

This matters because impersonation scams are one of the most common ways people get tricked online. A fake Amazon message might say there's a problem with your order or ask you to enter your password. Everyday shoppers may not notice subtle red flags. With this tool, you get a quick second opinion — like asking a friend who knows Amazon's every move.

Amazon already lets you forward suspicious messages to verify@amazon.com. The new Alexa feature is easier and more natural: you simply ask a question. An example from Amazon shows a customer asking whether a text with a one-time password was real, and Alexa confirms it. If a message turns out to be fake, Alexa instructs you to check your orders in the app and contact Amazon support directly.

It's not a perfect shield. Alexa only confirms messages when it's highly confident, meaning some real messages might not get a thumbs-up. But for anyone who gets frequent Amazon emails and texts, this adds a layer of protection against scams — without needing to be a tech expert.