Amazon Quick for marketing: From scattered data to strategic action

Amazon Quick is a new AI-powered tool designed to solve the data fragmentation problem for marketing professionals. It connects with your existing applications, tools, and data sources to create a personal knowledge graph that learns your priorities, preferences, and network. Unlike generic AI assistants that only suggest metrics, Quick retrieves actual results—conversion rates from marketing automation, spend data from ad accounts, and pipeline impact from CRM systems like Salesforce—in one unified view. You can ask questions like "How are my April product campaigns performing?" and get a performance summary with detailed analysis in minutes, not hours. The tool also includes Quick Flows, which automate weekly performance summary emails without manual queries.

Beyond campaign monitoring, Quick Research automates competitive intelligence. You enter research objectives, such as analyzing a competitor's product capabilities, pricing strategy, and positioning against your product. Quick then analyzes hundreds of documents, reports, and web sources simultaneously, generating a comprehensive report with full citations in approximately 30 minutes—down from days of manual work. The tool grounds every report in your own data, ensuring insights are relevant and actionable. By eliminating the manual assembly of data across disconnected systems, Amazon Quick transforms scattered information into strategic action, giving marketing teams back hours of time for higher-value work.